Klaas in Session is a personal blog and it's owner, Olwethu-Thando Klaas, is in the business of online content curation.
Olwethu gravitates towards subjects of lifestyle, such as: travel, art, food, beauty, and fashion. When defined and described, Klaas in Session can be summed up as an online diary, subjective to the whims of Olwethu.
This blogs mission is to provide its owner with a creative outlet, contribute authentic content and opinions to the highly competitive arena of blogging, as well as aid in fundamentally transforming the current global vision of South Africa to a more contemporary image of the African motif.
Olwethu is interested in working with different brands. Please ensure you read through the "Her Blog and the business of partnerships and brands" in order to better grasp the way in which Olwethu and her blog function.
Some of the Fashion Labels: H&M South Africa, Vero Moda, MilQ & Honey, AX Paris, Ministry 4 Style, Spilt Milk, Ruff Tung,Soul Design, Laloo Jewelry, Aretha Bauwens, Coast & Koi Shoes.
Television Companies: M-Net Movies, Pana TV, Cheeky Media.
Global brand: H&M, Savanna Premium Cider, Puma
Hospitality companies: The Saxon, Starwood hotles & Resorts (The Westin), The Grand Daddy Hotel, Fairlawns Boutique Hotel, Harbor Bridge Hotel, The Terrace BnB.
Publications & Media Companies: Tidal (Lucky&Details) Live Magazine, iAfrica, Renascence magazine
Some events covered: Mercedes Benz Fashion Week: Johannesburg, Mercedes Benz Fashion Week: Cape Town, London Fashion Week, Cosmo Mag Lingerie Fashion Show, French Season in South Africa, Horror Festival, Royal Fashion Day, J&B Met.
Klaas in Session is different from other blogs because it is founded on the premise of fostering the owners personal enjoyment, and not making profits and gaining notoriety within fashion circles primarily. This means that there is an unwavering authenticity to the sassy opinions and reviews on this blog. This also means that brands approaching Olwethu about partnerships and the like, are not always guaranteed a deal. However, should conducting business eventually be agreed to, Olwethu and her blog bring something worth investing in to any brand.
Olwethu possesses abilities in global networking, insight into style, trend forecasting, marketing, blogging;she has incredible authority over writing in the English language, is multilingual, has the ability to manage digital media, is developing a finesse with photography, and liaises with celebrities.
She's worked with who?
Her blog and the business of partnerships with brands
A symbiotic relationship is facilitated between Olwethu and brands through: matching Olwethu's circumstantial needs, and different brands interests - which ultimately results in the achievement of mutually beneficial goals.
Over the past 5+ years, Olwethu has cultivated her abilities, and below are some examples of brands and companies she has worked with (some, in association with Hy-Se-Sy-Se Magazine):